Build Your Brand
Launching a successful brand requires a detailed strategy and knowledge of consumer behavior. In this course you will learn how to cultivate an attractive brand
"Anyone can create a logo, come up with a business name, or build a basic website, but building a brand? There is an art to cultivating an attractive brand which requires a level of expertise that is not readily available." - Alexandra
But what if we told you that expertise can be learned? In this course, we teach you the ins and outs of building a successful brand. There are so many things you must consider in brand building. From the name, logo, fonts, and color scheme, to the sensory strategy of brand development, website, social, and omnichannel design, an attractive brand is essential for business success.
Named on Yahoo's Influencers to Inspire list, Alexandra is a self made entrepreneur, mom of 3 boys, wife and business PhD student from Memphis, Tennessee. She obtained her Masters in Business from the University of Memphis, an International Business Studies Certificate from Bournemouth University, England, and is currently pursuing her PhD in Business with a focus in marketing. She has been featured in the Forbes, New York Times, LA Weekly Times, Hollywood Digest, and Yahoo News, and is a published guest columnist and women empowerment speaker. Alexandra spends her days living the dream of being a self made entrepreneur as a full time national brand influencer and brand developer.
Her blog, City Chic Living, began as a way for her to escape her daily hustle, sharing her ideas on life as an entrepreneur, beauty hacks, home and garden décor, lessons on staying healthy, ideas on unconventional parenting, and her travel diaries with the world.